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Strategic management /

By: Bowman, Cliff.
Contributor(s): Asch, David C.
Publisher: Basingstoke : Macmillan, 1987Description: xvi, 407 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0333387643 (cased) :; 9780333387658:; 0333387651 (pbk) :.Subject(s): Strategic planning | Organisations Management Long-range planningDDC classification: 658.4038 Summary: This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
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Includes bibliographies and index.

This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.

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