Principles of services marketing /
By: Palmer, Adrian (Adrian James).
Publisher: London ; New York : McGraw-Hill, c1994Description: xvi, 345 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077077466 :; 9780077077464 :.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 0034729 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 2 | Available | M025684 |
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658.8 MUD The management and marketing of services / | 658.8 MUD The management and marketing of services / | 658.8 OCO Marketing in the digital age / | 658.8 PAL Principles of services marketing / | 658.8 PAL Principles of services marketing / | 658.8 PAL The business and marketing environment / | 658.8 PAL Principles of services marketing / |
Includes bibliographical references (p. [331]-340) and index.
Provides comprehensive coverage of the issues involved in effective marketing within this varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed.