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Services marketing /
By: Zeithaml, Valarie A
.
Contributor(s): Bitner, Mary Jo.
Series: McGraw-Hill series in marketing.Publisher: New York : McGraw Hill, c1996Description: xx, 700 p. : ill., maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0070782504 (acidfree paper); 9780070782501.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 (Browse shelf(Opens below)) | 1 | Available | M023032 |
Total holds: 0
Includes bibliographical references and index.