Basics of design : layout and typography for beginners /
By: Graham, Lisa.
Publisher: Clifton Park, N.Y. : Thomson/Delmar Learning, 2005Edition: 2nd ed.Description: xiv, 305 pages : illustrations (some color) ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1401879527; 9781401879525:; 9781401879525.Subject(s): Layout (Printing) | Graphic design (Typography)DDC classification: 686.22 GRAItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 686.22 GRA (Browse shelf(Opens below)) | Available | 0081121 |
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Includes bibliographical references (pages 295-297), glossary and index.
[pt. 1:] Design & layout basics. 1. Before begin to design. Decide what you want to say -- Decide who your audience is -- Pick a design format -- Hints for effective copywriting -- Quick guide to design principles -- An overview of the design process -- 2. Emphasis. Why use emphasis? -- Decide what is most important -- Emphasis techniques -- Emphasis examples -- Too much of a good thing -- Advanced page analysis -- Advanced page analysis: emphasis -- 3. Contrast. Why use contrast? -- Contrast examples -- Advanced page analysis: contrast -- 4. Balance. Why use balance? -- Symmetrical versus asymmetrical balance -- A word about proportion -- Balance examples -- Advanced page analysis: balance -- 5. Alignment. Use alignment to improve your designs -- Text alignment -- Group related elements -- Alignment examples -- Advanced page analysis: alignment -- 6. Repetition. Unity and gestalt -- Repetition examples -- Too much of a good thing -- Advanced page analysis: repetition -- 7. Flow. What is flow? -- Verbal flow -- Visual flow -- Flow examples -- Advanced page analysis: flow -- 8. Images. Images add impact -- Photographs -- Illustrations -- A Word about clip art -- Type as image -- Dingbats -- 9. Color. Getting started with color -- The secret messages of color -- Color and computers -- Color examples -- Tips for using color -- [pt. 2:] Typography basics. 10. Overview of technical terms. Basic type terms -- Type anatomy -- Typefaces -- Type styles and type families -- Type sizes -- Weight -- Letterspacing, leading, and word spacing -- Type alignments -- Line length -- Categories of type -- Font software formats -- 11. A few simple type rules. Use plenty of contrast -- Emphasis again -- Keep Your typeface choices simple -- Avoid conflict -- Type combinations that work -- Type usage guidelines -- [pt. 3:] Projects & resources. 12. Focus on. . . Stationery sets -- Logos and logotypes -- Flyers -- Banners -- Posters -- Newsletters -- Resumes -- Book Jackets -- CD covers and labels -- 13. Tool and resources. Critique guide -- Typical design tools and technology -- Desktop publishing software -- Clip art and type sources -- Useful books and magazines.
Fully updated second edition which demystifies the design process with straightforward explanations of the fundamental principles that create first-rate visual design.