Exploring strategy : text and cases : [electronic book] /
By: Johnson, Gerry [author.].
Contributor(s): Whittington, Richard [author.] | Scholes, Kevan [author.] | Angwin, Duncan [author.] | Regnér, Patrick [author.] | ProQuest [vendor].
Series: Always learning: Publisher: Harlow, England : Pearson Education, 2017Edition: 11th edition.Description: 1 online resource (824 pages) : colour illustrations.Content type: text | text | still image Media type: computer | computer Carrier type: online resource | online resourceISBN: 9781292145136; 9781292145136:; 1292145137; 9781292145143; 1292145145.Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesOnline resources: Access ebook hereItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ebook | ATU Sligo Yeats Library eBook | Available Online |
Includes bibliographical references and index.
Introducing strategy -- Macro environmental analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Strategy in action -- Strategy development processes -- Organizing and strategy -- Leadership and strategic change -- The practice of strategy.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.