Entrepreneurship in tourism /
By: Walmsley, Andreas [author.].
Publisher: Abingdon, Oxon : Routledge, 2019Description: xv, 238 pages ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138048775; 9781138048775:; 1138048771; 9781138048768; 1138048763.Subject(s): Tourism -- Management | EntrepreneurshipDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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338.4791 VIK Destination development in tourism : turns and tactics / | 338.4791 WAL Entrepreneurship in tourism / | 338.4791 WAL Entrepreneurship in tourism / | 338.4791 WAL Entrepreneurship in tourism / | 338.4791 WAL Entrepreneurship in tourism / | 338.4791 WAL Entrepreneurship in tourism / | 338.4791 WAL Entrepreneurship in tourism / |
Includes bibliographical references and index.
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.