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Marketing tourism destinations : a strategic planning approach /
By: Heath, Ernie
.
Contributor(s): Wall, Geoffrey.
Publisher: New York : Wiley, c1992Description: xiv, 226 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471540676 :; 9780471540670 :.Subject(s): Tourism | Tourism MarketingDDC classification: 338.4791 Summary: This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.4791 (Browse shelf(Opens below)) | 1 | Available | 0042137 |
Total holds: 0
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Includes bibliographical references (p. 201-213) and index.
This handbook for the planning, development and marketing of regional tourism includes chapters on the definition of tourism, how to set up a strategic planning framework, strategies for regional organization and marketing and guidelines for management support and environmental resources.