Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 2nd ed.Description: xxviii, 620 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072312211; 9780072312218.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 3 | Available | 0043891 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 4 | Available | M024795 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 5 | Available | M022801 |
Total holds: 0
Includes bibliographical references and index.