Services marketing : a European perspective.
By: Lovelock, Christopher H.
Contributor(s): Vandermerwe, Sandra
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Publisher: London : Prentice Hall Europe, c1999Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis.Description: xiv, 718 p. : ill. (some col.), maps, plans ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 013095991X; 9780130959911:.Subject(s): Customer relations![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Main Lending Collection | 658.802 LOV (Browse shelf(Opens below)) | 1 | Available | 0044665 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.802 LOV (Browse shelf(Opens below)) | 2 | Available | 0045411 |
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Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996.
Includes index.
Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies.
Previous ed.: i.e 3rd ed. published as Services marketing /by Christopher Lovelock. London : Prentice-Hall International, 1996.