Global marketing : a market-responsive approach /
By: Hollensen, Svend.
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2001Edition: 2nd ed.Description: xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0273646443 (pbk. : alk. paper); 9780273646440:.Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.848 Summary: Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | M027486 | ||
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658.848 HEN Global marketing strategies / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / |
Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.