Global marketing : a market-responsive approach /
By: Hollensen, Svend
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Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2001Edition: 2nd ed.Description: xxxi, 667 p., 24 p. of plates : ill. (some col.), col. maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0273646443 (pbk. : alk. paper); 9780273646440:.Subject(s): Export marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / | 658.848 HOL Global marketing : a market-responsive approach / |
Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.