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Principles of marketing /
By: Brassington, Frances
.
Contributor(s): Pettitt, Stephen.
Publisher: New York : Pearson Education Ltd., 2000Edition: 2nd ed.Description: xx, 1079 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273644440 (alk. paper); 9780273644446:.Subject(s): MarketingDDC classification: 658.8 Summary: The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BRA (Browse shelf(Opens below)) | 5 | Available | M025685 |
Total holds: 0
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| 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Strategy marketing : in the customer driven organization / | 658.8 BRU Marketing and design management / |
Includes bibliographical references and index.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.