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Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre, and opera /
By: Kolb, Bonita M
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Publisher: Dublin : Oak Tree Press, c2000Description: xi, 225 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860761410; 9781860761416:.Subject(s): Performing arts -- Marketing | Arts -- Marketing | Museums -- MarketingDDC classification: 700.688 Summary: This book focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and positioning their product in the marketplace.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 700.688 KOL (Browse shelf(Opens below)) | 1 | Available | 0048624 |
Total holds: 0
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Includes bibliographical references and index.
This book focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and positioning their product in the marketplace.