Strategic market management /
By: Aaker, David A. (David Allen).
Publisher: New York ; Chichester : Wiley, 2004Edition: 7th ed.Description: xii, 356 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471659037 (pbk.); 9780471659037:; 0471484261 (pbk.).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 0052072 |
Total holds: 0
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658.8 Principles of marketing / | 658.8 Principles of marketing / | 658.8 Principles of marketing / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 ADC Marketing : principles and practice / | 658.8 AND Strategic marketing for nonprofit organizations / |
Includes bibliographical references and index.
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels.