Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
By: Mathieson, Rick
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Publisher: New York : AMACOM, 2005Description: ix, 244 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0814472877; 9780814472873:.Subject(s): Mobile commerce | Product managementDDC classification: 658.872 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 MAT (Browse shelf(Opens below)) | 1 | Available | 0051953 |
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Includes bibliographical references (p. [213]-227) and index.
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Top marketers are now using wireless technologies to transform the way consumers experience the brands they know and trust. This book explores the opportunities - and challenges - of this revolution.