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Beyond branding : how the new values of transparency and integrity are changing the world of brands /
Contributor(s): Ind, Nicholas
.
Publisher: London : Kogan Page, 2005Description: 254 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749443995 (pbk.); 9780749443993:.Subject(s): Brand name products | Business names | Integrity | Business ethicsDDC classification: 658.827 Summary: In response to the growing 'anti-globalization' movement and the popular perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil and aims to show that branding can in fact benefit employees, customers and investors.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 IND (Browse shelf(Opens below)) | 2 | Available | 0073616 |
Total holds: 0
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In response to the growing 'anti-globalization' movement and the popular perception that brands are manipulative and demeaning, this text argues that branding is neither inherently good nor evil and aims to show that branding can in fact benefit employees, customers and investors.