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Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: Boston : McGraw-Hill/Irwin, 2006Edition: 4th ed.Description: xxvii, 708 p. : ill., map ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072961945 (alk. paper); 9780072961942.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 0053432 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 2 | Available | M024758 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 3 | Available | 0058639 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 4 | Available | 0058640 |
Total holds: 0
Includes bibliographical references and index.