Selling /
By: Allen, Peter.
Contributor(s): Wootten, Geoffrey.
Series: Frameworks.Publisher: London ; Washington, D.C. : Pearson, 1998Edition: 5th ed.Description: x, 278 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 027363402X; 9780273634027:.Subject(s): Marketing | Advertising | Sales management | SellingDDC classification: 658.81 Summary: Examining the entire sales function from the viewpoints of the sales force and sales management, this text emphasises proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.81 ALL (Browse shelf(Opens below)) | 1 | Available | 0057046 |
Total holds: 0
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658.809417 ROG Marketing : an introduction for Irish students / | 658.809417 ROG Marketing : an introduction for Irish students / | 658.809417 ROG Marketing : an introduction for Irish students / | 658.81 ALL Selling / | 658.81 BLY Sales and key account management / | 658.81 CAL Sales management / | 658.81 CRA The Oxford handbook of strategic sales and sales management / |
Includes index.
Examining the entire sales function from the viewpoints of the sales force and sales management, this text emphasises proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.