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The management of sales and customer relations : book of readings /

Contributor(s): Hartley, Bob | Starkey, Michael W.
Publisher: London ; Boston : International Thomson Business Press, 1996Edition: 1st ed.Description: xiii, 351 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415129745; 9780415129749:.Subject(s): Sales management | Customer relations -- Management | Customer relationsDDC classification: 658.81 Summary: This reader offers a collection of key international articles in sales management, with commentary from the editors. The book aims to show how the various facets of sales management can impact on the health of a business as a whole.
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Includes bibliographical references and index.

This reader offers a collection of key international articles in sales management, with commentary from the editors. The book aims to show how the various facets of sales management can impact on the health of a business as a whole.

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