Marketing planning & strategy /

By: Jain, Subhash C, 1942-.

Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Edition: 6th ed.Description: xviii, 925 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0324014805; 9780324014808.Subject(s): Marketing -- Management

DDC classification: 658.802

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Standard Loan	ATU Sligo Yeats Library Main Lending Collection	658.802 JAI (Browse shelf(Opens below))	1	Available		M024025

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Previous	658.802 HIE The successful marketing plan : a disciplined and comprehensive approach /	658.802 HOL Marketing planning : a global perspective /	658.802 JAF Grassroots marketing of environmental non-profit organisations : an organisational guide and manual /	658.802 JAI Marketing planning & strategy /	658.802 KER Strategic marketing problems : cases and comments /	658.802 KIN How to be a master planner : Stephen King's timeless works on brands and communication /	658.802 KIT Marketing communications : principles and practice /	Next

Includes bibliographical references and indexes.

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Marketing planning & strategy /

By: Jain, Subhash C, 1942-.

Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)