Marketing management /
By: Czinkota, Michael R
.
Contributor(s): Kotabe, Masaaki
.
Publisher: Cincinnati : South-Western College Pub., 2001Edition: 2nd ed.Description: xxv, 598 p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0324022034 (hardcover); 9780324022032:; 9780324022032 (hardcover).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 CZI (Browse shelf(Opens below)) | 1 | Available | M024031 |
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658.8 CIM Effective management for marketing / | 658.8 CLO Marketing management : a customer-oriented approach / | 658.8 CRA Marketing for entrepreneurs : concepts and applications for new ventures / | 658.8 CZI Marketing management / | 658.8 DAR Marketing through turbulent times / | 658.8 DAV Understanding marketing / | 658.8 DAV Understanding marketing / |
Includes bibliographical references and indexes.
This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing.