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In search of a new logic for marketing : foundations of contemporary marketing theory /
By: Grönroos, Christian
.
Publisher: Hoboken, N.J. : Wiley, 2007Description: xi, 223 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470061299 (pbk.); 9780470061299:.Subject(s): MarketingDDC classification: 658.8001 Summary: This textbook is an inspirational collection of seminal articles from a leading author in the field. They build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8001 GRO (Browse shelf(Opens below)) | 1 | Available | 0073635 |
Total holds: 0
Includes bibliographical references and index.
This textbook is an inspirational collection of seminal articles from a leading author in the field. They build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter.