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Services marketing : integrating customer focus across the firm /
By: Zeithaml, Valarie A
.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: New York : McGraw-Hill Higher Education, 2009Edition: International ed., 5th ed.Description: xxviii, 708 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071263931 (pbk.); 9780071263931:; 0071263934 (pbk.).Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 Summary: This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 0051905 |
Total holds: 0
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Includes bibliographical references and index.
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.