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Marketing research : the impact of the Internet /
By: McDaniel, Carl D
.
Contributor(s): Gates, Roger H.
Publisher: Cincinnati, Ohio : South-Western, c2002Edition: 5th ed.Description: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324131666; 0324067976; 9780324067972; 032412581X (disc); 9780324125818 (disc); 0324129688.Subject(s): Marketing researchDDC classification: 658.83 Continues: Contemporary marketing research.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.83 MCD (Browse shelf(Opens below)) | 1 | Available | M025688 |
Total holds: 0
Includes bibliographical references (p. 26-36 of 3rd group) and index.