Competitive success : how branding adds value /
By: Davis, John.
Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010Description: xxiv, 397 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470998229 (pbk.); 9780470998229:; 0470998229 (pbk.).Subject(s): Brand name products![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Main Lending Collection | 658.827 DAV (Browse shelf(Opens below)) | 1 | Available | 0060523 | ||
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658.827 BRO Brand mascots : and other marketing animals / | 658.827 BRO Brand mascots : and other marketing animals / | 658.827 BUC What makes winning brands different? : the hidden method behind the world's most successful brands / | 658.827 DAV Competitive success : how branding adds value / | 658.827 DAV Competitive success : how branding adds value / | 658.827 DAV Competitive success : how branding adds value / | 658.827 DEC Creating powerful brands / |
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.
This guide explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.