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Mastering the complex sale : how to compete and win when the stakes are high! /

By: Thull, Jeff, 1949-.
Publisher: Hoboken, N.J. : John Wiley, c2010Edition: 2nd ed.Description: xxx, 271 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470533116 (cloth); 9780470533116:; 0470533110 (cloth).Subject(s): Selling -- Handbooks, manuals, etc | Relationship marketing -- Handbooks, manuals, etcDDC classification: 658.85 Summary: The author offers guidance for the five million salespeople in the US who specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives.
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Includes bibliographical references and index.

The author offers guidance for the five million salespeople in the US who specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives.

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