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Global marketing : a decision-oriented approach /
By: Hollensen, Svend
.
Publisher: Harlow : Financial Times Prentice Hall, 2011Edition: 5th ed.Description: xliii, 756 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273726227; 9780273726227:; 0273726226.Subject(s): Marketing | Export marketing | Export marketing -- Case studiesDDC classification: 658.84 Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Reference Collection | 658.84 HOL (Browse shelf(Opens below)) | 1 | Not for loan | 0075915 |
Total holds: 0
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Previous ed.: 2007. - Includes bibliographical references and index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.