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Charity marketing : delivering income, campaigns and services /
By: Bruce, Ian (Ian W.).
Publisher: London : ICSA Pub., 2011Edition: 4th ed.Description: xii, 276 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781860724596 (pbk.); 9781860724596:; 1860724590 (pbk.).Subject(s): Charities -- Great Britain -- Finance -- Management | Nonprofit organizations -- Marketing | Nonprofit organizations -- Great Britain -- Finance -- Management | Charities -- Finance -- Management | Marketing
DDC classification: 361.76320688 Summary: Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.Continues: Charity marketing: meeting need through customer focus 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 361.76320688 BRU (Browse shelf(Opens below)) | 1 | Available | 0091586 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 361.76320688 BRU (Browse shelf(Opens below)) | 1 | Available | 0075913 |
Total holds: 0
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Includes bibliographical references (p. 263-269) and index.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.