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Sport marketing /
By: Blakey, Paul
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Publisher: Exeter : Learning Matters, 2011Description: 220 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780857250902; 9780857250902:; 0857250906.Subject(s): Sports -- Marketing | Sports -- Public relationsDDC classification: 659.19796 Summary: 'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 1 | Available | 0076126 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 2 | Available | 0076061 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.19796 BLA (Browse shelf(Opens below)) | 3255 | Available | M032551 |
Total holds: 0
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| 659.193384791 MOR Advertising in tourism and leisure / | 659.19796 BLA Sport marketing / | 659.19796 BLA Sport marketing / | 659.19796 BLA Sport marketing / | 659.19796 FAV Sports publicity : a practical approach / | 659.2 The nature of public relations. | 659.2 Practical public relations; |
Includes bibliographical references and index.
'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.