Ethics in marketing : international cases and perspectives /
By: Murphy, Patrick E.
Contributor(s): Laczniak, Eugene R | Prothero, Andrea.
Publisher: London : Routledge, 2012Description: xii, 171 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0415783518 (hbk); 9780415783514:; 9780415783514; 0415783526 (pbk); 9780415783521.Subject(s): Moral philosophy | Business ethics![](/opac-tmpl/bootstrap/images/filefind.png)
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Includes bibliographical references and index.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. This work contains 20 cases that deal with a variety of ethical issues.