Social media for social good : a how-to guide for nonprofits /
By: Mansfield, Heather.
Publisher: New York : McGraw-Hill, 2012Description: xx, 266 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071770811; 9780071770811:; 007177081X.Subject(s): Nonprofit organizations -- Information technology | Social marketing. -- Social media | Social marketing | Social mediaDDC classification: 658.872| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.872 MAN (Browse shelf(Opens below)) | 1 | Available | 0091521 |
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Includes index.
Introduction : integrating Web 1.0. Web 2.0, and Web 3.0 -- Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps -- Conclusion : what's next? -- Your nonprofit tech checklist -- Acknowledgements -- Index.
Get the most out of social media on a shoestring budget, with this book written specifically to help nonprofits maximise donation dollars using the best social-media tactics and strategies.