ATU Sligo /ATU St Angela's

go

The startup owner's manual. Vol. 1 /

By: Blank, Steven G. (Steven Gary).
Contributor(s): Dorf, Bob.
Publisher: Pescadero, Calif. : K&S Ranch, Inc., 2012Description: xxix, 571 p. : ill. ; 27 cm.ISBN: 9780984999309 (v. 1); 0984999302 (v. 1).Subject(s): Small business enterprises | New business enterprises | EntrepreneurshipDDC classification: 658.11
Contents:
Introduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
Star ratings
    Average rating: 0.0 (0 votes)

Includes index.

Introduction : A repeatable path ; Why a second decade? ; The four steps : a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one : State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.

Share