New food product development : from concept to marketplace /
By: Fuller, Gordon W.
Publisher: Boca Raton : Taylor & Francis, 2011Edition: 3rd ed.Description: xix, 487 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781439818640(hardback :alk. paper); 9781439818640:; 1439818649(hardback :alk. paper).Subject(s): Food -- Marketing -- New products | Food -- Marketing | Food industry and trade -- Technological innovations -- Product management | Food -- Research | New products -- Marketing | Product management | Food industry and trade -- Technological innovationsDDC classification: 664.00688Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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664.00685 BEC Accelerating New Food Product Design and Development. | 664.00685 FOO Food product development: from concept to the marketplace. | 664.00685 FUL New food product development : from concept to marketplace / | 664.00685 FUL New food product development : from concept to marketplace / | 664.00685 FUL New food product development : from concept to marketplace / | 664.00685 FUL New food product development : from concept to marketplace / | 664.00685 MEA Measurement of food preferences. |
Includes bibliographical references and index.
Preface -- Acknowledgements -- Author -- 1 : what is new food product development? -- 2 : the new product development team : company organization and its influence on new product development -- 3 : what are the sources for new product ideas? -- 4 : strategy and the strategists -- 5 : the tacticians : their influence in product development -- 6 : the legal department : protecting the company, it's name, goodwill, and image -- 7 : quality control : protecting the consumer, the product, and the company -- 8 : going to market : success or failure? -- 9 : why farm out new product development? -- 10 : new food product development in the food service industry -- 11 : product development in the food additive and food ingredient industries -- 12 : dancing but uncertain of the music -- References -- Index.
Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.