Tourism : the business of hospitality and travel /
By: Cook, Roy A.
Contributor(s): Hsu, Cathy H. C | Marqua, Joseph J.
Series: Pearson custom library.Publisher: Harlow, Essex : Pearson Education Limited, 2014Edition: Fifth edition, Pearson new international edition.Description: ii, 374 pages : ill. ; 28 cm.Content type: text $2 rdacontent | text Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9781292039503; 9781292039503:; 1292039507; 9780133113532; 0133113531.Subject(s): Hospitality industry | TourismDDC classification: 338.4791Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 338.4791 COO (Browse shelf(Opens below)) | 1 | Available | 0064280 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 338.4791 COO (Browse shelf(Opens below)) | 1 | Available | 0063685 |
Browsing ATU Sligo Yeats Library shelves, Shelving location: Main Lending Collection Close shelf browser (Hides shelf browser)
338.4791 COO Tourism : principles and practice / | 338.4791 COO Tourism : principles and practice / | 338.4791 COO Tourism : the business of travel / | 338.4791 COO Tourism : the business of hospitality and travel / | 338.4791 COO Tourism : the business of hospitality and travel / | 338.4791 COO Essentials of tourism / | 338.4791 CRO The media and the tourist imagination : convergent cultures / |
Includes bibliographical references and index.
Introducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.