Researching tourism, leisure and hospitality for your dissertation /
By: Mason, Peter
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Publisher: Oxford : Goodfellow Publishers Limited, 2014Description: viii, 288 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781908999900 (hbk.); 9781908999900:; 190899990X (hbk.); 1908999918 (pbk.); 9781908999917 (pbk.).Subject(s): Tourism -- Research -- Methodology | Leisure industry -- Research -- Methodology | Hospitality industry -- Research -- Methodology | Dissertations, AcademicDDC classification: 338.4791072 Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.4791072 MAS (Browse shelf(Opens below)) | 1 | Available | 0063933 |
Includes bibliographical references.
1 : an introduction to research and your dissertation -- 2 : the literature review -- 3 : research philosophy and reserch design -- 4 : quantitative research techniques and conduct -- 5 : qualitative research techniques and conduct -- 6 : presentation of results -- 7 : quantitative data analysis -- 8 : qualitative data analysis -- 9 conclusions -- Appendix 1 : ethics from Bedfordshire University, UK -- Appendix 2 : guide to referencing -- References -- Examples from useful websites -- Index.
This title provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. It is a must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.