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Principles & practice of marketing /
By: Blythe, Jim
.
Publisher: London : Thomson, 2006Description: xviii, 744 pages : color illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1844801209; 9781844801206:; 9781844801206.Subject(s): Marketing -- Europe -- Case studies | MarketingDDC classification: 658.8 Summary: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | M032592 |
Total holds: 0
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| 658.8 BLY Business-to-business marketing management : a global perspective / | 658.8 BLY Principles and practice of marketing / | 658.8 BLY Principles and practice of marketing / | 658.8 BLY Principles & practice of marketing / | 658.8 BOO Contemporary marketing 2005 / | 658.8 BOO Contemporary marketing 2005 / | 658.8 BRA Principles of marketing / |
Includes index.
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.