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Essentials of marketing /

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Publisher: Australia : South-Western, 2009Edition: 6th ed., international student ed.Description: xxix, 546 p. : ill. (some color), color maps ; 28 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0324584423; 9780324584424:; 9780324584424.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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