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The Oxford handbook of strategic sales and sales management /
Contributor(s): Cravens, David W
| Le Meunier-FitzHugh, Kenneth | Piercy, Nigel.
Publisher: Oxford : Oxford University Press, 2012Description: xxi, 637 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0199664617; 9780199664610:; 9780199664610.Subject(s): Marketing -- Management | Sales managementDDC classification: 658.81 Summary: 'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.81 CRA (Browse shelf(Opens below)) | 1 | Available | 0064395 |
Total holds: 0
Includes bibliographic notes and index.
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.