Principles of services marketing /
By: Palmer, Adrian [author].
Publisher: Maidenhead : McGraw-Hill Education/Higher education, 2014Edition: 7th ed.Description: xviii, 495 p. : illustrations ; 27 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780077152345; 9780077152345:; 0077152344.Subject(s): Service industries -- MarketingDDC classification: 658.8 Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | 0064438 |
Total holds: 0
Includes bibliographical references and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.