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Marketing communications : interactivity, communities and content /
By: Fill, Chris
.
Publisher: Harlow [u.a.] : FT, Prentice Hall, 2009Edition: 5th ed.Description: XXXVII, 958 S. : Ill., graph. Darst. ; 27cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273717225; 9780273717225:; 0273717227.Subject(s): Communication in marketing. $2 blmsh | Communication in marketing | Marketing channels. $2 blmsh | Marketing channels | Sales promotion. $2 blmsh | Sales promotionDDC classification: 658.802 Summary: This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 FIL (Browse shelf(Opens below)) | 1 | Available | 0060645 |
Total holds: 0
Includes bibliographical references and index. - Previous ed.: 2005.
This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.