Marketing in the not-for-profit sector /
By: Evans, Margaret Kinnell
.
Contributor(s): MacDougall, Jennifer | Institute of Marketing.
Series: Marketing series (London, England): Professional development.Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Description: vii, 242 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750622342; 9780750622349:.Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.048 Summary: Government changes in legislation have forced the not-for-profit sectors to change their customer-focused philosophy to that of market-place economics. Recent research is included and the theoretical principles of marketing and competent management are applied to not-for-profit sectors.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.048 (Browse shelf(Opens below)) | 1 | Available | 0035410 |
"Published on behalf of the Institute of Marketing."
Includes bibliographical references (p. 233-236) and index.
Government changes in legislation have forced the not-for-profit sectors to change their customer-focused philosophy to that of market-place economics. Recent research is included and the theoretical principles of marketing and competent management are applied to not-for-profit sectors.