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		Marketing value metrics : a new metrics model to measure marketing effectiveness / by McDonald, Malcolm Mouncey, Peter Maklan, Stan Edition: Second edition. Publication details: London : Kogan Page, 2014 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.80072 MCD. Place hold Place recall
		Key account management : the definitive guide / by McDonald, Malcolm Woodburn, Diana Edition: 3rd ed. Publication details: Amsterdam ; London : Butterworth-Heinemann, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.804 MCD, ... Place hold Place recall
		Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm Wilson, Hugh, 1962- Edition: 7th edition. Publication details: Hoboken, N.J. : Wiley, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 MCD. Place hold Place recall
		Creating powerful brands / by De Chernatony, L. (Leslie) McDonald, Malcolm Wallace, Elaine Edition: 4th ed. Publication details: Oxford : Butterworth-Heinemann, 2011 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ... Place hold Place recall
		Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm Edition: 6th ed. Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 MCD. Place hold Place recall
		Creating powerful brands / by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Publication details: Oxford : Elsevier, 2003 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.827 DEC, ... Place hold Place recall
		Marketing plans how to prepare them : how to use them by McDonald, Malcolm CAM Foundation Institute of Marketing Edition: 3rd ed. Publication details: Butterworth-Heinemann 1995 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.802. Place hold Place recall
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / by Brown, Linden McDonald, Malcolm Publication details: Basingstoke, Hampshire [England] : Macmillan, 1994 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.802 BRO. Place hold Place recall
		The marketing audit : translating marketing theory into practice / by McDonald, Malcolm Leppard, John Series: Marketing series (London, England). Practitioner. Edition: Paperback ed. Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8. Place hold Place recall
		Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm Chartered Institute of Marketing CAM Foundation Series: Marketing series (London, England) Edition: 2nd ed. Publication details: Oxford ; London : Chartered Institute of Marketing : CAM Foundation : Butterworth/Heinemann, 1989 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.802 MCD, ... Place hold Place recall

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