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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / by
Edition: 3rd ed.
Publication details: London ; Sterling, VA : Kogan Page, c2005
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.2 HAY.

Key account management : learning from supplier and customer perspectives / by Series: CIM professional
Publication details: Oxford ; Boston : Butterworth-Heinemann ; Chartered Institute of Marketing, 1998, (2004)
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 MCD.

Relationship marketing : strategy and implementation text and cases by
Publication details: Butterworth-Heinemann 1997
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812.

Consumer behaviour : behavioural aspects of marketing / by Series: Marketing series (London, England). Student
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8342.

Marketing plans : how to prepare them, how to use them / by Series: Marketing series (London, England)
Edition: 2nd ed.
Publication details: Oxford ; London : Chartered Institute of Marketing : CAM Foundation : Butterworth/Heinemann, 1989
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.802 MCD, ...

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