Business strategy : an introduction /
By: Campbell, David
.
Contributor(s): Stonehouse, George | Houston, Bill.
Publisher: Oxford : Butterworth-Heinemann, 2002Edition: 2nd ed.Description: 448 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750655690; 9780750655699:.Subject(s): Business planning | Strategic planningDDC classification: 658.4012 Summary: Using straightforward terminology, this text offers an introduction to the subject of business strategy. The book reflects the most recent research, and uses case studies of varying lengths along with assignment and seminar work.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.4012 CAM (Browse shelf(Opens below)) | 1 | Available | 0047771 | ||
|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.4012 CAM (Browse shelf(Opens below)) | 2 | Available | 0047777 |
Previous ed.: 1999.
Includes bibliographies and index.
Using straightforward terminology, this text offers an introduction to the subject of business strategy. The book reflects the most recent research, and uses case studies of varying lengths along with assignment and seminar work.