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E-marketing.
By: Strauss, Judy
.
Contributor(s): Ansary, Adel I | Frost, Raymond.
Publisher: Upper Saddle River, N.J. : Pearson Education International, 2003Edition: 3rd ed; International ed.Description: xxi, 578 p. : ill., ports. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131227939; 9780131227934:.Subject(s): Internet marketingDDC classification: 658.872 Summary: This volume explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 STR (Browse shelf(Opens below)) | 1 | Available | 0054041 |
Total holds: 0
Includes bibliographical references and index.
This volume explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.