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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

By: Mathieson, Rick.
Publisher: New York : AMACOM, 2005Description: ix, 244 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0814472877; 9780814472873:.Subject(s): Mobile commerce | Product managementDDC classification: 658.872
Contents:
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Summary: Top marketers are now using wireless technologies to transform the way consumers experience the brands they know and trust. This book explores the opportunities - and challenges - of this revolution.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 MAT (Browse shelf(Opens below)) 1 Available 0051953
Total holds: 0

Includes bibliographical references (p. [213]-227) and index.

The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.

Top marketers are now using wireless technologies to transform the way consumers experience the brands they know and trust. This book explores the opportunities - and challenges - of this revolution.

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