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Key account management : learning from supplier and customer perspectives /
By: Mc Donald, Malcolm.
Contributor(s): Rogers, Beth
| Chartered Institute of Marketing.
Series: CIM professional.Publisher: Oxford ; Boston : Butterworth-Heinemann ; Chartered Institute of Marketing, 1998, (2004)Description: xvi, 194 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 075063278X; 9780750632782:.Subject(s): Selling -- Key accounts | Marketing -- Key accountsDDC classification: 658.81 Summary: Key Account Management is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.81 MCD (Browse shelf(Opens below)) | 1 | Available | 0058661 |
Total holds: 0
Includes bibliographical references (p. [187]-188) and index.
Key Account Management is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.