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Web analytics : an hour a day /
By: Kaushik, Avinash
.
Series: Serious skills.Publisher: Indianapolis, Ind. : Wiley, c2007Description: xxxiii, 443 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470130652 (pbk.); 9780470130650:; 9780470130650 (pbk.).Subject(s): Web usage mining | Internet users -- Statistics -- Data processing | Internet marketing | Web site developmentDDC classification: 025.04072 Summary: Provides an insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. This book teaches you how to fish for yourself. It also explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 025.04072 KAU (Browse shelf(Opens below)) | 1 | Available | 0058400 |
Total holds: 0
Includes index.
Provides an insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. This book teaches you how to fish for yourself. It also explains why traditional web analytics is dead and introduces the Trinity mindset and strategic approach for web analytics.