Tourism marketing : a strategic approach /
Contributor(s): Ray, Nilanjan [editor.] | Kumar, Raj
| Das, Dilip Kumar [editor.].
Publisher: Oakville, Ontario, Canada : Apple Academic Press, 2018Description: xv, 330 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781771884709; 9781771884709; 1771884703.Subject(s): Tourism -- Marketing | Tourism -- MarketingDDC classification: 338.4791 Issued also in electronic format.Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 RAY (Browse shelf(Opens below)) | Available | 0062500 |
Includes bibliographical references and index.
List of contributors -- List of abbreviations -- Preface -- Acknowledgements -- Growth strategies : Grupo Posadas / José G. Vargas-Herández and Pamela Macías Álvarez -- Determinants of tourist visits in Destination development : an empirical analysis of Sikkim / Debashish Batabyal and Sankar Kumar Mukherjee -- Relationship between destination image, tourist satisfaction and edtination loyalty / Fahkraddin Maroofi and Seyed Reza Hassani -- Intention to revisit a tourism destination : an empirical study of Bundelkhand, India / Saurabh Gupta and Onkar Nath Mishra -- The role of service marketing in India with reference to the tourism industry / Sunita Jatav and Alok Mittal -- Coordination of tourism supply chain management / Amol Subhash Dhaigude, Archit Vinod Tapar, Santosh Kumar Tiwari, and Mohammad Shameem Jawed -- Synergy7 of the tourism industry with the banking sector in India : an overview / Ruchi Sen and Saurabh Sen -- Potential of geospatial mashups for tourism marketing / Somnath Chadhuri -- Companies' perspective on trust building factors : a case of online tourism companies in India / Nidhi Phutela and Hirak Dasgupta -- Role of the marketing mix (7Ps) on the development of rural tourism : evidence from Kamarpukur, West Bengal, India / Nilanjan Ray -- Tourism marketing in Nagaland : an analytical approach / Thangasamy Esakki -- Promotion of ecotourism in the state with special reference to national park and wildlife sanctuaries of Sikkim / Dilip Kumar Das and Pinkila Bhuta -- Examination of tourism factors affecting tourists' satisfaction : evidence from Thimphu, Bhutan / Raj Kumar, Dilip Kumar Das and Nilanjan Ray -- Developing promotional strategy of ecotourism in Himalayan State : Sikkim, India / Soumendra Nath Biswas -- Role of social media marketing in the tourism industry / Devesh Ranjan Tripathi -- Development of tourism in Myanmar / Sonnath Chaudhuri and Panacea Yamin -- Product diversification in the restuarant industry as a competetive advantage / José G. Vargas-Hernández and L. E. Juan Luis Martinez Padilla.
Issued also in electronic format.