What makes them click? : An investigation into the elements of email marketing and their effect on consumer interaction with email campaigns, focused specifically on female consumers within the fashion industry /
By: Moyles, Michelle
.
Contributor(s): Kelly, Alan [supervisor].
Series: Master of Science in Marketing, 2017; M. Sc. in Marketing, 2017.Publisher: 2017Description: p.Subject(s): Marketing | Women consumers | Fashion merchandising | Electronic mail marketing -- IrelandDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Library Use Only
|
ATU Sligo Yeats Library Research Collection | Not for Loan | 0079087 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017